ITunes Movies, Apple TV Going 1080p This Fall

A 1080p-capable Apple TV and 1080p iTunes movies are expected to make their debut this September or October, according to unnamed sources speaking to AppleInsider. A "handful of films" from the major movie studios are reportedly being submitted to the iTunes Store with a resolution of 1920x1080 and an "average bitrate encoding of 10,000Kbps".




Up unil now, most Apple products max out at HD 720p (1280 x 720) and the existing Apple TV even downscales 1080p content to 720p. A small number of films have been submitted to the iTunes store for release in the September and October timeframe that sport an optional 1920 x 1080 resolution.
The HD films on iTunes currently max out at 720p, which is also the maximum resolution that the second-generation Apple TV currently supports.
Though 720p has apparently proven an acceptable resolution for most iTunes buyers thus far, movie aficionados have long nitpicked Apple for not going all the way with 1080p movies on iTunes and with corresponding support on the Apple TV.


The only way for consumers to obtain the 1080p video quality is to use an alternative service or go the illegal route.
AppleInsider's sources claim that Apple is planning to bump the Apple TV's CPU to the A5 chip currently residing in the iPad 2. And, following the discovery last month that the iOS 5 beta would sync 1080p content to the iPad 2, we'd hardly be surprised to see an Apple TV spec bump and 1080p movies coming to iTunes when Apple has its annual media event in the fall. Apple is also expected to introduce an updated iPhone during that event.

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