Angry Brides to take on dowry in India

Angry Brides

The awareness campaigns against the evil practice of dowry have now inspired a free online game. Named Angry Brides, the game is a spoof of the popular game, Angry Birds. The free online game was launched by the matrimonial website Shaadi.com. The game is available at the group's Facebook page – www.facebook.com/shaadi.com. The Angry Brides promo features a red-clad, eight-armed woman resembling a powerful Hindu goddess. The photo features a caption - "A woman will give you strength, care and all the love you need ... NOT dowry!"

To play the game, users have to try and hit three dodging grooms. The Angry Brides are given a wide range of weapons to choose from, including a stiletto shoe, a frying pan, broomstick and tomato. Each groom has a price tag, starting at Rs. 1.5 million. Every time user hits a groom, his value dips and money is added to user's Anti-Dowry Fund. According to Ram Bhamidi, senior vice president and head of online marketing for Shaadi.com, more than 270,000 people have liked the app since the game was launched.

Like Angry Brides, a similar game called Angry Anna was launched in August last year. Inspired by Anna Hazare's anti-graft movement, Angry Anna game featured Anna and his aides wiping out the corrupt politicians. The game has received massive popularity.

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